In the 21st century, employees expect more from their job. Providing your company with a corporate fitness center is a much-appreciated perk that also helps keep your staff fit, healthy, and less stressed. Plus, this sort of corporate benefit attracts and keeps great employees, who are on the job and not home sick.
However, it’s overly optimistic to think that your company can simply build a fitness facility at work and employees will show up to use it. It doesn’t happen that way.
First of all you have a very limited total audience of just a few thousand or few hundred employees. Then, an even smaller percentage will become active users. So, you need enticements to get and keep people coming to work out.