MEET OUR TEAM

Our biggest differentiator is our people – driven by individual creativity and connected through a shared passion for fitness, we specialize in creating spaces that are beautiful yet functional.

Melody Morar, Owner

As the owner of SOFITCO, Melody Morar brings over a decade of experience through her positions as an Operating Officer and business owner. Her role with SOFITCO includes strengthening business to business relationships, implementing financial policies, tracking income and expenses, overseeing budgets and assisting in key company decisions.

Melody is a native of Alabama and earned her Bachelor of Science Degree from the University of Alabama.

Kevin Handzel, President

Kevin Handzel has over 22 years of experience in the fitness industry with an emphasis on sales and customer service. His responsibilities include implementation of operational and sales policies for the company while continuing to build out a sales force and creating successful relationships with clients and partners.

Kevin earned his Master of Science degree in Sports Management from Springfield College, and holds a Master of Arts in Education and Counseling from Clemson University.

Frank Casillo, Chief Operating Officer

Frank is based out of our Santa Rosa Beach, FL office and comes to SOFITCO after an accomplished career in technology sales and management. His focus includes ensuring our clients are successful in creating a first-class fitness experience, helping our client-facing team bring relevant offerings to our customers and working with the SOFITCO staff to deliver efficiencies in our business operations. Frank graduated from Valdosta State University, earning a degree in Television and Radio Communications.

Susie Meyer, Director of Operations

As the Director of Business Operations, Susie Meyer brings her 9 years of sales and operational experience to SOFITCO and is responsible for purchasing, logistics, inside sales and customer service. She is a key member of the team and is the one person who touches every aspect of the business; strengthening relationships with both internal and external customers.

Prior to joining SOFITCO, Susie worked in a similar capacity with Judith March of Santa Rosa Beach, Florida. She is native of St. Louis.

Matt Miller, Director of Business Development

Matt is based out of Atlanta, GA and comes to SOFITCO with over 18 years of experience in the fitness and recreation industry. His background is a little unique, but makes him an excellent fit to work with many of the markets we serve. Prior to joining SOFITCO, Matt managed college and university fitness/recreation centers at North Carolina State University, UAB, and the University of West Georgia. Drawing on those experiences, he is able to create functional fitness spaces that inspire activity, are aesthetically pleasing, and help his clients achieve lease-up, retention, engagement and ROI.

He earned his Bachelors Degree in Sports Management from Ohio University and a Masters Degree from Purdue University in Health and Kinesiology.