Our team shares over 100 years of experience in the fitness equipment industry and serves a wide variety of clients including universities, resorts, sports teams, multifamily, country clubs and much more.
As the owner of SOFITCO, Melody Morar brings over a decade of experience through her positions as an Operating Officer and business owner. Her role with SOFITCO includes strengthening business to business relationships, implementing financial policies, tracking income and expenses, overseeing budgets and assisting in key company decisions.
Melody is a native of Alabama and earned her Bachelor of Science Degree from the University of Alabama.
Kevin Handzel has over 22 years of experience in the fitness industry with an emphasis on sales and customer service. His responsibilities include implementation of operational and sales policies for the company while continuing to build out a sales force and creating successful relationships with clients and partners.
Kevin earned his Master of Science degree in Sports Management from Springfield College, and holds a Master of Arts in Education and Counseling from Clemson University.
Frank is based out of our Santa Rosa Beach, FL office and comes to SOFITCO after an accomplished career in technology sales and management. His focus includes ensuring our clients are successful in creating a first-class fitness experience, helping our client-facing team bring relevant offerings to our customers and working with the SOFITCO staff to deliver efficiencies in our business operations. Frank graduated from Valdosta State University, earning a degree in Television and Radio Communications.
As the Director of Business Operations, Susie Meyer brings her 9 years of sales and operational experience to SOFITCO and is responsible for purchasing, logistics, inside sales and customer service. She is a key member of the team and is the one person who touches every aspect of the business; strengthening relationships with both internal and external customers.
Prior to joining SOFITCO, Susie worked in a similar capacity with Judith March of Santa Rosa Beach, Florida. She is native of St. Louis.
Tony Cameron is responsible for building and maintaining of SOFITCO’s accounts in the Georgia market and through the Southeast, as well as assisting and the training and development of new sales executives. He offers more than 20 years of fitness sales experience and has established strong relationships with some of the country’s largest developers. Industry leading manufacturers, including PRECOR, CYBEX and IFH, have formally recognized Cameron’s success and each have invited him to speak at their formal events. Cameron holds a Bachelor of Arts degree in Communications from Pepperdine University.
Joel Babcock has had a passion for fitness all of his life. Starting in 2001, Joel started on the ground floor of fitness as a fitness consultant at a high-end athletic club. Since then, Joel has grown his passion into successes including personal training, athletic club management, commercial equipment sales and his own business selling commercial equipment focusing on refurbished equipment. With his expertise on the club and the manufacturing side of the business, he has developed into an industry expert with the reputation of being honest and creative with customer goals all while being conscience of the customer's experience. Joel Babcock is focusing on the strategic development of SOFITCO’s company growth. Along with maintaining and building accounts in GA and throughout the Southeast, he will also assist in the development of new sales executives and sourcing qualified fitness equipment partners.
Mark was born and raised in northeast Ohio and attended Notre Dame college in Cleveland. Since graduating from Notre Dame with a Sports Management and Coaching degree Mark has enjoyed making a career in the fitness industry. He has a passion for all sports and athletics. Mark has represented many of the industry's top brands. Mark now resides in Jacksonville Beach, Florida. During his free time you can find him at the local gym, playing basketball and softball, kayaking or on spontaneous adventure to wherever the road takes him. You can always expect to see (and hear) Mark cheering on his beloved Cleveland sports teams. Count on Mark to deliver passionate service and expertise when working with him on your next project!
Kevin Is a native of Florida and is based out Panama City Beach. He has joined the SoFitCo Team after a successful career in the Property and Casualty Insurance business with Putney Insurance. After the sale of the agency he decided to pursue his passion in the Fitness industry with proven sales experience and excellent customer service. His passion and excellent customer service will provide you with a lasting relationship.
Talk to the SOFITCO Team and find out about our innovative cardio, strength, and group fitness solutions. Contact us today.